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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || The Desire for Unique Consumer Products, Innovativeness, and Conformity

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || The Desire for Unique Consumer Products, Innovativeness, and Conformity

Sharma, Dheeraj; Borna, Shaheen

作者Sharma, Dheeraj; Borna, Shaheen
文件大小1711.11KB
发表时间2015
DOI10.1007/978-3-319-11806-2_96
页码206-210

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