Social marketing communication messages
- 期刊名称Journal of Social Marketing
- 作者McKay-Nesbitt, Jane; Yoon, Sukki
- 卷第5卷
- 期第1期
- 印刷ISSN2042-6763
- 文件大小270.58KB
- 发表时间2015-01-05
- DOI10.1108/JSOCM-04-2013-0021
- 页码40-55
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