Exploring the performativity of marketing: theories, practices and devices
- 期刊名称Journal of Marketing Management
- 作者Mason, Katy; Kjellberg, Hans; Hagberg, Johan
- 卷第31卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小355.12KB
- 发表时间2015-01-02
- DOI10.1080/0267257x.2014.982932
- 页码1-15
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