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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Performance Measurement for Customer Relationship Management (CRM)

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Performance Measurement for Customer Relationship Management (CRM)

Sharma, Dheeraj; Borna, Shaheen

作者Sharma, Dheeraj; Borna, Shaheen
文件大小1603.83KB
发表时间2015
DOI10.1007/978-3-319-11806-2_48
页码112-117

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