Brand experience anatomy in retailing: An interpretive structural modeling approach
Khan, Imran; Rahman, Zillur
- 期刊名称Journal of Retailing and Consumer Services
- 作者Khan, Imran; Rahman, Zillur
- 卷第24卷
- 印刷ISSN0969-6989
- 文件大小653.42KB
- 发表时间2015-05
- DOI10.1016/j.jretconser.2015.02.003
- 页码60-69