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Ideas in Marketing: Finding the New and Polishing the Old || Antecedents and Consequences of Marketing and Innovation Competence: Does Orientation Matter?

Ideas in Marketing: Finding the New and Polishing the Old || Antecedents and Consequences of Marketing and Innovation Competence: Does Orientation Matter?

Kubacki, Krzysztof

作者Kubacki, Krzysztof
文件大小260.41KB
发表时间2015
DOI10.1007/978-3-319-10951-0_167
页码447-456

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