What Drives Ambush Marketer Misidentification?
- 期刊名称Journal of Sport Management
- 作者Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo
- 卷第29卷
- 期第2期
- 印刷ISSN0888-4773
- 文件大小12070.40KB
- 发表时间2015-03-01
- DOI10.1123/jsm.2014-0122
- 页码137-154
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