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Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis

Toon, Mark A.; Morgan, Robert E.; Lindgreen, Adam; Vanhamme, Joëlle; Hingley, Martin K.

期刊名称Industrial Marketing Management
作者Toon, Mark A.; Morgan, Robert E.; Lindgreen, Adam; Vanhamme, Joëlle; Hingley, Martin K.
印刷ISSN0019-8501
文件大小461.38KB
发表时间2015-7
DOI10.1016/j.indmarman.2015.07.014