Handbook of Media Branding || Media Brand Loyalty Through Online Audience Integration?
- 作者Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia M.; Ots, Mart
- 文件大小308.55KB
- 发表时间2015
- DOI10.1007/978-3-319-18236-0_21
- 页码307-319
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