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Toward an Understanding of Causality Between Advertising and Sales: New Evidence from a Multivariate Cointegrated System

Toward an Understanding of Causality Between Advertising and Sales: New Evidence from a Multivariate Cointegrated System

Darrat, Mahmoud A.; Wilcox, Gary B.; Funches, Venessa; Darrat, Mohamad A.

期刊名称Journal of Advertising
作者Darrat, Mahmoud A.; Wilcox, Gary B.; Funches, Venessa; Darrat, Mohamad A.
印刷ISSN0091-3367
电子ISSN1557-7805
文件大小400.48KB
发表时间2015-10-16
DOI10.1080/00913367.2015.1083917
页码1-10

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