Brand Valuation as an Immanent Component of Brand Value Building and Managing
Majerova, Jana; Kliestik, Tomas
- 期刊名称Procedia Economics and Finance
- 作者Majerova, Jana; Kliestik, Tomas
- 卷第26卷
- 印刷ISSN2212-5671
- 文件大小388.44KB
- 发表时间2015
- DOI10.1016/S2212-5671(15)00953-3
- 页码546-552