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A review and future directions of brand experience research

A review and future directions of brand experience research

Khan, Imran; Rahman, Zillur
  • 期刊名称International Strategic Management Review
  • 作者Khan, Imran; Rahman, Zillur
  • 卷第3卷
  • 印刷ISSN2306-7748
  • 文件大小507.42KB
  • 发表时间2015-06
  • DOI10.1016/j.ism.2015.09.003
  • 页码1-14
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