Mobile coupons: what to offer, to whom, and where?
- 期刊名称European Journal of Marketing
- 作者Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi
- 卷第49卷
- 印刷ISSN0309-0566
- 文件大小288.49KB
- 发表时间2015-05-11
- DOI10.1108/ejm-04-2014-0252
- 页码851-873
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