The internationalisation of social marketing research
Michael Basil, Dr.; Truong, V. Dao; Dang, Nam V.H.; Hall, C. Michael; Dong, X. Dam
- 期刊名称Journal of Social Marketing
- 作者Michael Basil, Dr.; Truong, V. Dao; Dang, Nam V.H.; Hall, C. Michael; Dong, X. Dam
- 卷第5卷
- 期第4期
- 印刷ISSN2042-6763
- 文件大小224.32KB
- 发表时间2015-10-12
- DOI10.1108/JSOCM-04-2014-0025
- 页码357-376