The Effect of Sport Video Gaming on Sport Brand Attitude, Attitude Strength, and the Attitude-Behavior Relationship
Kim, Yongjae; Ross, Stephen
- 期刊名称Journal of Sport Management
- 作者Kim, Yongjae; Ross, Stephen
- 卷第29卷
- 期第6期
- 印刷ISSN0888-4773
- 电子ISSN1543-270X
- 文件大小506.23KB
- 发表时间2015-11
- DOI10.1123/jsm.2013-0117
- 页码657-671