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Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Choi, Dongwon; Sung, Yongjun

期刊名称Computers in Human Behavior
作者Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Choi, Dongwon; Sung, Yongjun
卷第57卷
印刷ISSN0747-5632
文件大小1405.87KB
发表时间2016-04
DOI10.1016/j.chb.2015.12.031
页码312-320

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