Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising
- 期刊名称Journal of Current Issues & Research in Advertising
- 作者Royne, Marla B.; Myers, Susan D.; Deitz, George; Fox, Alexa K.
- 卷第37卷
- 期第1期
- 印刷ISSN1064-1734
- 电子ISSN2164-7313
- 文件大小672.72KB
- 发表时间2016-01-02
- DOI10.1080/10641734.2015.1119769
- 页码59-79
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