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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || A Services Approach to Social Marketing

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || A Services Approach to Social Marketing

Campbell, Colin; Ma, Junzhao Jonathon

作者Campbell, Colin; Ma, Junzhao Jonathon
文件大小99.93KB
发表时间2016
DOI10.1007/978-3-319-24184-5_85
页码330-330

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