Marken und Medien || Differenzierung im Retail – Der Store als begehbares Medium
- 作者Regier, Stefanie; Schunk, Holger; Könecke, Thomas
- 文件大小333.77KB
- 发表时间2016
- DOI10.1007/978-3-658-06934-6_28
- 页码491-506
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