BRAND BUZZ IN THE ECHOVERSE
- 期刊名称Journal of Marketing
- 作者Hewett, Kelly; Rand, William; Rust, Roland T.; van Heerde, Harald J.
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小4039.60KB
- 发表时间2016-02-26
- DOI10.1509/jm.15.0033
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