Effect of Message Interactivity on Product Attitudes and Purchase Intentions
Ott, Holly K.; Vafeiadis, Michail; Kumble, Sushma; Waddell, T. Franklin
- 期刊名称Journal of Promotion Management
- 作者Ott, Holly K.; Vafeiadis, Michail; Kumble, Sushma; Waddell, T. Franklin
- 卷第22卷
- 期第1期
- 印刷ISSN1049-6491
- 电子ISSN1540-7594
- 文件大小712.33KB
- 发表时间2016-01-02
- DOI10.1080/10496491.2015.1107011
- 页码89-106