Return on Service Amenities
- 期刊名称Journal of Marketing Research
- 作者Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; Dev, Chekitan S.
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小939.19KB
- 发表时间2016-04-22
- DOI10.1509/jmr.14.0364
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