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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

Javornik, Ana

期刊名称Journal of Marketing Management
作者Javornik, Ana
印刷ISSN0267-257X
电子ISSN1472-1376
文件大小2100.54KB
发表时间2016-05-11
DOI10.1080/0267257x.2016.1174726
页码1-25

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