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Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories

Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; Pino, Giovanni

期刊名称Journal of Business Research
作者Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; Pino, Giovanni
印刷ISSN0148-2963
文件大小811.01KB
发表时间2016-7
DOI10.1016/j.jbusres.2016.06.003

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