Organizing for Marketing Excellence
Moorman, Christine; Finch, Sr., T. Austin; Day, George S.; Boisi, Geoffrey T.
- 期刊名称Journal of Marketing
- 作者Moorman, Christine; Finch, Sr., T. Austin; Day, George S.; Boisi, Geoffrey T.
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1072.89KB
- 发表时间2016-07-21
- DOI10.1509/jm.15.0423