[IEEE 2016 Third International Conference on Digital Information Processing, Data Mining, and Wireless Communications (DIPDMWC) - Moscow, Russia (2016.7.6-2016.7.8)] 2016 Third International Conference on Digital Information Processing, Data Mining, and Wireless Communications (DIPDMWC) - Impact of trust and perceived content of advertisement on intention to accept mobile advertisement
Jafari, Seyed Mohammadbagher; Taghavi, Hadi; Daryakenari, Mozhgan Yeganeh; Shahbazi, Shirin
- 作者Jafari, Seyed Mohammadbagher; Taghavi, Hadi; Daryakenari, Mozhgan Yeganeh; Shahbazi, Shirin
- 文件大小1231.85KB
- 发表时间2016
- DOI10.1109/DIPDMWC.2016.7529381
- 页码154-159