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Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing

Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing

Johansson, Tobias; Kask, Johan

期刊名称Journal of Retailing and Consumer Services
作者Johansson, Tobias; Kask, Johan
印刷ISSN0969-6989
文件大小320.54KB
发表时间2016-9
DOI10.1016/j.jretconser.2016.07.009

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