The relationship between brand awareness, market outcome, brand equity, and the marketing mix
- 期刊名称International Journal of Markets and Business Systems
- 作者Amiri, Somayeh; Maroofi, Fakhraddin
- 卷第2卷
- 期第1期
- 印刷ISSN2056-4112
- 电子ISSN2056-4120
- 文件大小264.34KB
- 发表时间2016
- DOI10.1504/IJMABS.2016.078108
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