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Standardized Versus Localized Strategy: The Role of Cultural Patterns in Society on Consumption and Market Research

Standardized Versus Localized Strategy: The Role of Cultural Patterns in Society on Consumption and Market Research

J Haron, Abbott
  • 期刊名称Journal of Accounting & Marketing
  • 作者J Haron, Abbott
  • 卷第5卷
  • 期第1期
  • 电子ISSN2168-9601
  • 文件大小259.40KB
  • 发表时间2016
  • DOI10.4172/2168-9601.1000151
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