Role of brand names and product types on bicultural consumers’ purchase intentions
- 期刊名称Journal of Consumer Marketing
- 作者Moriuchi, Emi; Jackson, Paul R.
- 卷第34卷
- 期第1期
- 印刷ISSN0736-3761
- 文件大小660.96KB
- 发表时间2017-01-09
- DOI10.1108/JCM-10-2014-1190
- 页码53-65
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