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“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?

“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?

Monnot, Elisa; Reniou, Fanny; Parguel, Béatrice; Elgaaied-Gambier, Leila
  • 期刊名称Journal of Business Ethics
  • 作者Monnot, Elisa; Reniou, Fanny; Parguel, Béatrice; Elgaaied-Gambier, Leila
  • 印刷ISSN0167-4544
  • 电子ISSN1573-0697
  • 文件大小1106.62KB
  • 发表时间2017-1-16
  • DOI10.1007/s10551-017-3439-0
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