Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization
Westjohn, Stanford A.; Roschk, Holger; Magnusson, Peter
- 期刊名称Journal of International Marketing
- 作者Westjohn, Stanford A.; Roschk, Holger; Magnusson, Peter
- 卷第25卷
- 期第1期
- 印刷ISSN1069-031X
- 电子ISSN1547-7215
- 文件大小604.62KB
- 发表时间2017-03
- DOI10.1509/jim.16.0022
- 页码72-90