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Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization

Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization

Westjohn, Stanford A.; Roschk, Holger; Magnusson, Peter
  • 期刊名称Journal of International Marketing
  • 作者Westjohn, Stanford A.; Roschk, Holger; Magnusson, Peter
  • 卷第25卷
  • 期第1期
  • 印刷ISSN1069-031X
  • 电子ISSN1547-7215
  • 文件大小604.62KB
  • 发表时间2017-03
  • DOI10.1509/jim.16.0022
  • 页码72-90
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