Influence of sensory stimuli on brand experience, brand equity and purchase intention

• 期刊名称Journal of Business Economics and Management
• 作者Moreira, António C.; Fortes, Nuno; Santiago, Ramiro
• 卷第18卷
• 期第1期
• 印刷ISSN1611-1699
• 电子ISSN2029-4433
• 文件大小723.83KB
• 发表时间2017-01-02
• DOI10.3846/16111699.2016.1252793
• 页码68-83