Role of celebrity in cause related marketing

• 期刊名称International Review on Public and Nonprofit Marketing
• 作者Thamaraiselvan, N.; Arasu, B. Senthil; Inbaraj, J. Daniel
• 印刷ISSN1865-1984
• 电子ISSN1865-1992
• 文件大小547.08KB
• 发表时间2017-2-17
• DOI10.1007/s12208-017-0176-0