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Brand authenticity, its conceptualization, and its relevance to nonprofit marketing

Brand authenticity, its conceptualization, and its relevance to nonprofit marketing

Wymer, Walter; Akbar, Mohammad Muzahid
  • 期刊名称International Review on Public and Nonprofit Marketing
  • 作者Wymer, Walter; Akbar, Mohammad Muzahid
  • 印刷ISSN1865-1984
  • 电子ISSN1865-1992
  • 文件大小405.03KB
  • 发表时间2017-2-22
  • DOI10.1007/s12208-017-0177-z
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