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Brand Experience and Emotional Attachment in Services: The Moderating Role of Gender

Brand Experience and Emotional Attachment in Services: The Moderating Role of Gender

Khan, Imran; Rahman, Zillur
  • 期刊名称Service Science
  • 作者Khan, Imran; Rahman, Zillur
  • 卷第9卷
  • 期第1期
  • 印刷ISSN2164-3962
  • 电子ISSN2164-3970
  • 文件大小343.66KB
  • 发表时间2017-03
  • DOI10.1287/serv.2016.0169
  • 页码50-61
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