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The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Hepola, Janne; Karjaluoto, Heikki; Hintikka, Anni
  • 期刊名称Journal of Product & Brand Management
  • 作者Hepola, Janne; Karjaluoto, Heikki; Hintikka, Anni
  • 卷第26卷
  • 期第3期
  • 印刷ISSN1061-0421
  • 文件大小595.14KB
  • 发表时间2017-05-15
  • DOI10.1108/JPBM-10-2016-1348
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