Markets and marketing at the bottom of the pyramid
- 期刊名称Marketing Theory
- 作者Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra
- 印刷ISSN1470-5931
- 电子ISSN1741-301X
- 发表时间2017-05-15
- DOI10.1177/1470593117702286
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