Assessing brand equity in the luxury wine market by exploiting tastemaker scores
- 期刊名称Journal of Product & Brand Management
- 作者Blair, Amanda J; Atanasova, Christina; Pitt, Leyland; Chan, Anthony; Wallstrom, Asa; Christodoulides, George
- 印刷ISSN1061-0421
- 文件大小446.87KB
- 发表时间2017-06-30
- DOI10.1108/JPBM-06-2016-1214
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