Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture
- 期刊名称European Journal of Marketing
- 作者Brexendorf, Tim Oliver; Keller, Kevin Lane; Lee, Nick; Lee, Nick
- 印刷ISSN0309-0566
- 文件大小498.31KB
- 发表时间2017-08-04
- DOI10.1108/EJM-07-2017-0445
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