“Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning?
Varshneya, Geetika; Das, Gopal
- 期刊名称Emerald Emerging Markets Case Studies
- 作者Varshneya, Geetika; Das, Gopal
- 卷第7卷
- 期第4期
- 印刷ISSN2045-0621
- 文件大小188.60KB
- 发表时间2017-08-28
- DOI10.1108/EEMCS-09-2016-0191
- 页码1-16