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Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

Kulshreshtha, Kushagra; Tripathi, Vikas; Bajpai, Naval
  • 期刊名称Journal of Creative Communications
  • 作者Kulshreshtha, Kushagra; Tripathi, Vikas; Bajpai, Naval
  • 印刷ISSN0973-2586
  • 电子ISSN0973-2594
  • 发表时间2017-09
  • DOI10.1177/0973258617722422
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