Frameworks for consumers’ narratives in a changing marketplace
Gilliam, David A.; Preston, Teresa; Hall, John R.
- 期刊名称Marketing Intelligence & Planning
- 作者Gilliam, David A.; Preston, Teresa; Hall, John R.
- 印刷ISSN0263-4503
- 文件大小212.43KB
- 发表时间2017-09-04
- DOI10.1108/MIP-01-2017-0005