The brand personalities of brand communities: an analysis of online communication

• 期刊名称Online Information Review
• 作者Paschen, Jeannette; Pitt, Leyland; Kietzmann, Jan; Dabirian, Amir; Farshid, Mana; Bates, Jo; Ruiz-Mafe, Carla
• 印刷ISSN1468-4527
• 文件大小354.96KB
• 发表时间2017-09-28
• DOI10.1108/OIR-08-2016-0235