Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato; Dalla Valle, Alessandra; Furlan, Claudia; Guidolin, Mariangela; Mortarino, Cinzia; Mukherjee, Avinandan; Mukherjee, Avinandan
- 期刊名称International Journal of Pharmaceutical and Healthcare Marketing
- 作者Guseo, Renato; Dalla Valle, Alessandra; Furlan, Claudia; Guidolin, Mariangela; Mortarino, Cinzia; Mukherjee, Avinandan; Mukherjee, Avinandan
- 印刷ISSN1750-6123
- 文件大小535.42KB
- 发表时间2017-09-25
- DOI10.1108/ijphm-07-2016-0036