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Integrating country and brand images: Using the product—Country image framework to understand travelers' loyalty towards responsible tourism operators

Integrating country and brand images: Using the product—Country image framework to understand travelers' loyalty towards responsible tourism operators

Mody, Makarand; Day, Jonathon; Sydnor, Sandra; Lehto, Xinran; Jaffé, William
  • 期刊名称Tourism Management Perspectives
  • 作者Mody, Makarand; Day, Jonathon; Sydnor, Sandra; Lehto, Xinran; Jaffé, William
  • 卷第24卷
  • 印刷ISSN2211-9736
  • 文件大小487.43KB
  • 发表时间2017-10
  • DOI10.1016/j.tmp.2017.08.001
  • 页码139-150
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