Social vs traditional media communication: brand origin associations strike a chord
- 期刊名称Journal of Research in Interactive Marketing
- 作者Morra, Maria Cristina; Ceruti, Francesca; Chierici, Roberto; Di Gregorio, Angelo
- 印刷ISSN2040-7122
- 文件大小290.84KB
- 发表时间2017-12-05
- DOI10.1108/JRIM-12-2016-0116
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