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Reconceptualising buyer behaviour in the digital era: an emergent journey

Scott, Peter; Scott, Tamsin; Stokes, Peter; Moore, Neil; Smith, Simon M.; Rowland, Caroline; Ward, Antony

期刊名称International Journal of Technology Marketing
作者Scott, Peter; Scott, Tamsin; Stokes, Peter; Moore, Neil; Smith, Simon M.; Rowland, Caroline; Ward, Antony
卷第12卷
期第2期
印刷ISSN1741-878X
电子ISSN1741-8798
文件大小342.34KB
发表时间2017
DOI10.1504/IJTMKT.2017.083378