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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || Developing a Political Brand Image Framework

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || Developing a Political Brand Image Framework

Krey, Nina; Rossi, Patricia
  • 作者Krey, Nina; Rossi, Patricia
  • 文件大小281.66KB
  • 发表时间2018
  • DOI10.1007/978-3-319-66023-3_147
  • 页码429-442
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