[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || Big Data-Driven Marketing: An Abstract
Krey, Nina; Rossi, Patricia
- 作者Krey, Nina; Rossi, Patricia
- 文件大小133.62KB
- 发表时间2018
- DOI10.1007/978-3-319-66023-3_53
- 页码141-142